The FoundryPowered by the Loop

The component kit

every piece, every state — check it against the handoff.

Core

Brand marks

Loop mark — molten / ink / cobalt / blush
Small sizes — weight 20 below 24px
Lockup — horizontal, no tagline below 24px, stacked
The FoundryPowered by the LoopThe FoundryThe FoundryPowered by the LoopThe FoundryPowered by the Loop
Core

Buttons

Variants
Tones — molten commit, cobalt navigate, ink confirm, blush and gold marketing only
Sizes
States — disabled, no stamp, full width
Icon buttons — ghost in cards, paper on cream, molten for the one compose action
Core

Badges, tags, avatars

Badge tones — go complete, hold waiting, stop declined
Draft3 OffersMembers onlyFounding 100Loop closedAwaiting replyExpired
Tags — default, selected, removable, small
FundraisingProductFundraising×Brand design×Onboarding×Series A deck
Avatars — initials on a name-keyed wash; ring for overlaps
MOJRPRSOMOJRPR
Core

Card surfaces

Surface

paper

Surface

cream

Surface

blush

Surface

sky

Surface

gold

Surface

cobalt

Surface

ink

Interactive

Hover me

Outlined

On colour

Forms

Inputs and controls

Be specific. Vague Asks don't get matched.
That doesn't look like a URL.
What does done look like? Both sides agree before the Build starts.
Checkbox and switch — whole row is the hit target
Switch — instant effect, no Save button after it
Avatar upload — dashed means empty, solid means filled
Add a photoA real face. Members are far more likely to accept a match when they can see who they are working with.Upload
Navigation

Tabs and segmented control

Tabs — active is an ink pill; counts in mono
Segmented control — the Asks / Offers switch
Feedback

Dialog, toast, tooltip, empty state

Dialog — one decision per dialog
Toast tones — ink, go, stop, molten
Offer sentView
Loop closed — 1.5 Loop Hours earned
Ask expired
Build Agreement updated
Tooltip — two or three words, no sentences
Empty state — encouraging, never apologetic

No Builds open yet

Post what you need. Founders here contribute hours, not invoices.

Marketplace

Asks, Offers, Builds, members

Loop status — the four fixed Build stages
MatchedAgreedIn progressClosed
MatchedAgreedIn progressClosed
MatchedAgreedIn progressClosed
MatchedAgreedIn progressClosed
Listing cards — rotate surfaces so the wall has rhythm
MO
Maya OrtizCadence Health · Seed
Open
AskProduct onboarding review

Walk our signup flow and name the five biggest points of friction.

FormatFoundry ReviewLoop Hours1.5
ProductOnboarding
JR
Jon ReyesNorthbound · Seed
OfferSeries A narrative teardown

I'll read your deck cold and tell you where the story loses an investor.

FormatWorking SessionLoop Hours1
FundraisingStorytelling
PR
Priya RamanKettle · Pre-seed
Matched
AskPositioning for a dev tool

Help me sharpen who this is for and what we say first.

FormatQuick TakeLoop Hours0.5
Marketing & brand
Founder cards — reputation is contribution, never stars
JR
Jon ReyesNorthbound · SeedLisbon
Product designOnboarding
Contributed14 Loop HoursBuilds9 closedFounder verified
PR
Priya RamanKettle · Pre-seedLondon
OfferTwo days of Figma on your onboarding flow
Has closed three Builds on exactly the positioning problem in your Ask.
Brand designPositioning
Contributed1 Loop HourNext freeThis week